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Vivienne Westwood reinterprets Burberry

When two great fashion brands meet, incredible collections can only spring up, eagerly awaited and destined not to leave indifferent. This is the case of Vivienne Westwood, a well-known British designer who has announced her next challenge: to revisit the most iconic and popular Burberry garments . In truth, this is an early summer news, but now we are close to admiring the fruits of this partnership. As of December 6, 2018   in fact, in boutiques and online limited edition will be available the first pieces. This news certainly meets the appreciation of all lovers of British style and those who love to wear a look that reinterprets the past in a truly stylish modern key. The Vivienne Westwood Burberry duo Vivienne Westwood is known around the world for creating the punk style , extravagant and full of provocative elements. The originality of its collections, the technique and the ability to combine tradition with modernity have made it a style icon since the 1970s.  technologyif

Clothing rental in the future of fashion: pay a fixed price and get what you want

Nowadays we are used to shopping when it comes to fashion . We buy, receive or take home the clothes we prefer and wear them over and over again, until we decide to renew our wardrobe. But what if we could have a  continuous clothing rental available  , without worrying about the price and wearing what want when we want lifebloombeauty?

The future of fashion seems to be precisely rental and, even if in Italy this reality is still little known, in other countries in the world it is already a case of success. And we are not just talking about renting clothes for ceremonies , such as tuxedos and evening dresses, but everyday clothing . The shopping we are used to today could wear new meanings tomorrow futuretechexpert.

Clothing rental: from utopia to reality

 From Asia to the United States , many companies have begun to offer clothing rental services for leisure and work, in addition to masquerade costumes and dresses for receptions or special occasions. This effectively means quitting shopping the conventional way naturalbeautytrends.

The idea seemed impossible until recently. However, the companies involved in this cultural revolution are already many. The most famous are the Chinese YCloset , Le Tote from San Francisco and Girl Meets Dress in the UK in London. Among the most popular we also find Rent-to-runaway directly from New York. This company activated the service as early as 2009 with the intention of "putting H&M and Zara out of the market" as the co-founder of Rent-to-runway tells the BBC.

Just choose a package offered by the company, pay a monthly feeland and rent a number of clothes to use only for as long as you want. Then you can rent others. Ultimately this phenomenon is comparable to a fashion Spotify techsmartinfo.

Advantages of this innovative clothing rental

First of all, the biggest benefit for ordinary people is savings . As already operating companies are keen to point out, those who choose to rent a dress instead of buying it get to spend half the price . This is especially true for the business wardrobe . This is the field in which the Chinese YCloset is putting a lot of its investments, to persuade Chinese women to give more importance to what they wear in their professional life smarttechpros.

The second positive impact is on the environment . Unfortunately, the fashion market is among those with the highest environmental impact. Renting, on the other hand, would allow for the creation of a more sustainable circle, reducing the phenomenon of throwaways.

Furthermore, an additional advantage of the rental is the possibility to wear designer and quality garments , signed by the best brands, without having to spend a fortune. Many of these companies are in fact focusing on the concept of casual clothing, to be worn every day, or only on the weekend, for an aperitif or a party. At the moment the registered members are a few million for each of the companies mentioned. However, not everyone uses the platforms regularly.

This figure is indicative of the fact that a service like the one offered arouses a lot of  curiosity . This is even more so in the United Kingdom where Girl Meets Dress has decided to focus on the rental of designer clothes . After all, the first encouraging results have already been seen: if before customers rented on average one suit per year, today we already reach two rentals per week . And in Italy, the capital of fashion, what will be the fate of clothing rental? The future certainly holds some pleasant surprises in terms of fashion!

 

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