Nowadays we are used to shopping when it comes to fashion . We buy, receive or take home the clothes we prefer and wear them over and over again, until we decide to renew our wardrobe. But what if we could have a continuous clothing rental available , without worrying about the price and wearing what want when we want lifebloombeauty?
The future of fashion seems to be precisely rental and, even
if in Italy this reality is still little known, in other countries in the world
it is already a case of success. And we are not just talking about renting
clothes for ceremonies , such as tuxedos and evening dresses, but everyday
clothing . The shopping we are used to today could wear new meanings tomorrow futuretechexpert.
Clothing rental: from utopia to reality
From Asia to the
United States , many companies have begun to offer clothing rental services for
leisure and work, in addition to masquerade costumes and dresses for receptions
or special occasions. This effectively means quitting shopping the conventional
way naturalbeautytrends.
The idea seemed impossible until recently. However, the
companies involved in this cultural revolution are already many. The most
famous are the Chinese YCloset , Le Tote from San Francisco and Girl Meets
Dress in the UK in London. Among the most popular we also find Rent-to-runaway
directly from New York. This company activated the service as early as 2009
with the intention of "putting H&M and Zara out of the market" as
the co-founder of Rent-to-runway tells the BBC.
Just choose a package offered by the company, pay a monthly
feeland and rent a number of clothes to use only for as long as you want. Then
you can rent others. Ultimately this phenomenon is comparable to a fashion
Spotify techsmartinfo.
Advantages of this innovative clothing rental
First of all, the biggest benefit for ordinary people is
savings . As already operating companies are keen to point out, those who
choose to rent a dress instead of buying it get to spend half the price . This
is especially true for the business wardrobe . This is the field in which the
Chinese YCloset is putting a lot of its investments, to persuade Chinese women
to give more importance to what they wear in their professional life smarttechpros.
The second positive impact is on the environment .
Unfortunately, the fashion market is among those with the highest environmental
impact. Renting, on the other hand, would allow for the creation of a more
sustainable circle, reducing the phenomenon of throwaways.
Furthermore, an additional advantage of the rental is the
possibility to wear designer and quality garments , signed by the best brands,
without having to spend a fortune. Many of these companies are in fact focusing
on the concept of casual clothing, to be worn every day, or only on the
weekend, for an aperitif or a party. At the moment the registered members are a
few million for each of the companies mentioned. However, not everyone uses the
platforms regularly.
This figure is indicative of the fact that a service like
the one offered arouses a lot of
curiosity . This is even more so in the United Kingdom where Girl Meets
Dress has decided to focus on the rental of designer clothes . After all, the
first encouraging results have already been seen: if before customers rented on
average one suit per year, today we already reach two rentals per week . And in
Italy, the capital of fashion, what will be the fate of clothing rental? The
future certainly holds some pleasant surprises in terms of fashion!